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In this instalment of our From the helm series, Bell Direct’s Jessica Amir speaks to Zip’s (ASX:Z1P) Co-founder and COO, Peter Gray.

The Buy Now Pay Later (BNPL) industry has never been hotter, and Zip has become an increasingly dominant contender in the United States. It’s been one of the most traded stocks across Bell Direct, it’s rated as a Citi BUY, with many viewing the stock as the undervalued cousin of Afterpay…

In this video Peter discusses:

• Where Zip sits in the BNPL industry
• Zip’s unique selling proposition and who it’s appealing to
• Continued growth in a seasonally weak period
• Catalysts for future growth: gaining US market share & moving into Asia
• How the business views the competitive landscape
• Future horizons: the two-year plan